Design Thinking
Activities
The activities contained in each phase of the framework were chosen based on their relationship to the work we do at Honda.
By using the activities, you and your team will deepen your understanding of the user’s problem, generate ideas to solve that problem, and prototype potential solutions.
Imagine
Create a Concept
Create a cohesive and refine concept. After ideation activities, there are many individual ideas that do not form a clear concept...
View activityDot Voting
Collaboratively prioritize any set of items. Often in ideation sessions, there will come a time when there are many good ideas,...
View activityFuture Journey Map Part 1
Generate a holistic view of your user’s future experience with your solution over time. Part 1 of the Future Journey Map...
View activityHow Might We Challenge Statements
Define a challenge statement that inspires and enables the right amount of idea generation. This activity will help turn insights into...
View activityJam Session
Generate a lot of ideas or solutions. Jam Session helps you generate a lot of ideas by building on each other’s...
View activityLotus Blossom
Generate a lot of ideas or solutions. The Lotus Blossom helps with generating additional ideas for areas associated with the problem....
View activityMoSCoW
Define and prioritize requirements and constraints for the challenge. MoSCoW aims to prioritize the requirements for a solution to meet the...
View activityStoryboard
Visually describe how the proposed solution addresses a real user need. Storyboard helps you bring your ideas together to tell a...
View activityReflect
Experiment Canvas Part 2
Summarize the results and decide to pivot or move forward. The Experiment Canvas has two parts. Part 2 will guide you...
View activityFeedback Grid
Organize feedback from your experiment. Feedback Grid is a way to organize and make sense of the information you gathered from...
View activityFuture Journey Map Part 2
Identify areas where you can improve your solution to provide a better user experience. Part 2 of the Future Journey Map...
View activitySpark
Knowledge Gap
Understand the current knowns and unknowns in knowledge relating to the problem space. Knowledge Gap helps you identify the knowns and...
View activityProblem Framing
Define an initial problem statement. All projects and challenges have a starting point. In this activity, you’ll ask 2 sets of...
View activityProject Canvas
Visualize your project and develop a shared vision with the team. Project Canvas will help your team visualize your project and...
View activityStakeholder Map
Identify the key stakeholders for your project. The Stakeholder Map will help you identify, as early as possible, the key individuals...
View activityTeam Setup
Form a team with individuals from different backgrounds and perspectives. The success of a project begins with the combined powers of...
View activityTest Drive
Experiment Canvas Part 1
Define your hypothesis and how to test it in a low-cost and quick manner. The Experiment Canvas has two parts. Part...
View activityGuerilla Research/Testing
Gain insights to make informed decisions in a quick and low cost manner using the means you have at your disposal....
View activityLow-Fidelity Prototype
Create a version of your concept or solution quickly. Make a version of your idea with the materials you have. This...
View activityPrioritization Map
Collaboratively prioritize ideas. One typical way of prioritizing is to compare the impact of a solution versus the effort to create...
View activityRiskiest Assumption
Identify the riskiest assumption related to your solution. The Riskiest Assumption activity will help you identify any assumptions you have about...
View activityRole Playing
Create a version of your concept or solution quickly. Role playing is a type of prototype that is easy to make...
View activityUnderstand
Context Map
Gain a holistic point of view of the context surrounding your business to reveal potential markets and opportunities. Context Map helps...
View activityContextual Inquiry
Learn about people’s behavior and motivations in their natural environment. Contextual inquiries are a combination of interviewing and observing people within...
View activityCurrent Journey Map
Generate a holistic view of your user’s current experience over time. The Current Journey Map provides insight into the user’s current...
View activityEmpathy Map
Understand the perspective, motivations, and pain points of your target user. The Empathy Map helps you understand a user’s perspective and...
View activityInterviews
Learn about people’s attitudes and motivations related to specific topics, products, or services. Interviews are one-on-one conversations to help people express...
View activityPersona
Create profiles of the people that will be using or buying your solution. Personas help your team answer two questions: who...
View activityResearch Plan
Outline a plan defining research objectives, timeline, participants, and methods. There are different types of research methodologies. There are qualitative and...
View activity