What is Design
Thinking at Honda?
At Honda, we serve people by creating products, services, and experiences that expand their potential and make their lives better.
Creating a successful solution relies on solving the right problem for the right people. Honda Innovations Design Thinking helps you do that by providing you with a collaborative and iterative approach that seeks to understand people and improve their lives through innovative solutions.
Outcomes You Can Measure
Quality Solutions
A deeper understanding of your users’ needs will help you know that what you create will positively affect your users’ lives.
Team Efficiency
Through collaboration, your team will develop a shared understanding of project objectives, ideas, and progress.
Decreased Project Risk
Frequent experiments and iteration cycles, will give your team insight into which ideas are desirable, feasible, and viable.
Mindsets
No matter what your job is, ultimately you create something. To be the most innovative you can be, you need creative confidence and the passion to mobilize change. These mindsets will help you build confidence, take risks, and persevere through challenges.
Create with People
Use empathy. Ask questions and get a deeper understanding of your users and see the situation from their perspective.
Explore Before you Decide
Dedicate time to explore. Encourage your team to come up with radical ideas. Let people share different perspectives and look at the problem from many angles.
Learn and Iterate
Set up small experiments and make prototypes to see what you can find. If your ideas don’t work, that’s okay! Experimentation is a learning tool.
Progress Together
Meaningful products and services are developed when you share and build on ideas with people with diverse perspectives and experiences.
Framework
The Honda Innovations Design Thinking framework is organized into 5 phases and tailored to the people and projects at Honda. Use it as a guide to help you apply Design Thinking to solve your user’s problems.
Activities and Worksheets
The activities accompanying the Honda Innovations Design Thinking framework were adapted based on their relationship to the work we do at Honda.
Through these activities, you and your team will deepen your understanding of your users and their motivations, generate ideas to solve their problems, and prototype potential solutions.
Honda Innovations Design Thinking in Numbers
200+
Design Thinking Participants
20
Ideation Workshops
13
Intro to Design Thinking for Busy People
30+
Engagements with Honda Teams
Try it Yourself
From the simple to the extraordinary, design is part of life and you play an important role. Your unique perspective can help us solve the challenges we face as a team and as a business. We want to hear your voice and your ideas.
Starter Kit
Honda Innovations Design Thinking Starter Kit
Hands-on practice is the best way to learn. This kit includes our Honda Innovations Design Thinking book and worksheets that will give you the tools you need to guide your team as they create innovative solutions.
We’re Here to Help
Tools and Support
We want to help you solve real-world problems. We offer a variety of tools and resources to help elevate yourself and your team. Whether you’re starting out in a new problem space or working to define new solutions, we can help you decide on specific activities and timeframes to keep your team focused and moving forward.